QHotels' Event Profs Panel joined forces with the HBAA in its
latest roundtable event, to discuss the industry's big issues and
outline potential solutions for the future.
The event, which was held in February at QHotels' Chesford
Grange, brought the HBAA's Executive Director Juliet Price together
with young event professionals on the QHotels panel, to start
addressing the concerns high on their agenda, raised in previous
The result was a series of potential solutions for event
organisations, professionals and business leaders to consider,
which QHotels hopes will now help shape the future of events by
encouraging discussion, debate and involvement across the
The issues addressed fell into three main categories: tackling
industry perceptions, attracting new talent and nurturing and
developing event professionals.
The solutions highlighted by the panel included:
QHotels is now calling for organisations and individuals to join
in the discussion and debate, as the group addresses each category
throughout the year and explores the solutions outlined in more
Events professionals can get involved or offer their suggestions
by emailing [email protected] or
QHotels' Director of Marketing, Claire Rowland, said: "The purpose
of the Event Profs Panel was to give the new generation of event
professionals a voice to help shape the future of events and having
the HBAA join the discussion is hugely significant in driving
"We are now working closely with the HBAA to discuss how we can
progress these suggestions and are encouraging other industry
influencers to get involved."
Juliet Price, Executive Director of the HBAA, commented: "It's
incredibly important that as an industry we're listening to the
younger generation of professionals and doing all we can to develop
our future stars. Whilst we're already doing a lot to address
these issues and looking at ways that the HBAA can support the
panel's suggestions, we hope the findings will help industry
leaders, event professionals, agencies and corporates and groups to
take action too."
Event profs with less than five years' experience in events and
interested in having their say can join the QHotels panel by
emailing their contact information to [email protected].
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