QHotels has once again been named as the No.1 Large Group in the
annual VenueVerdict Awards, the sixth consecutive year it has held
onto the top spot.
Strengthening its grip on the title, as the brand that conference
and events bookers are most likely to recommend, 11 of the group's
hotels ended the year with Gold Standard Accreditations - the
highest in QHotels' history.
Awarded by BDRC Continental - the UK's largest independent
research agency - the awards are given based on the scores given by
conference customers across the year and based on the likelihood of
them recommending a venue.
The 11 hotels in the group which secured a VenueVerdict Gold
Standard Accreditation are: Ashford International Hotel, Forest
Pines Hotel & Golf Resort, The Midland, The Oxford Belfry, The
Westerwood Hotel & Golf Resort, Dunston Hall, Hellidon Lakes,
Belton Woods, The Park Royal, Mottram Hall and Norton Park.
2016 was a record-breaking year for QHotels, with the group
receiving 38 quarterly Gold Standard Accreditations, the most it
has ever achieved, demonstrating the consistently high levels of
service and commitment to quality that is at the heart of the
Dunston Hall in Norwich, acquired from De Vere in 2014, achieved
the Gold Standard Accreditation for the first time in Q1 of 2016,
held onto it throughout the year and ended 2016 as the highest
rated hotel in the QHotels group.
Michael Purtill, Managing Director at QHotels, said: "These are
outstanding results for the group and particularly meaningful
because they come direct from our conference customers.
"We strive to deliver consistently excellent levels of service
that go beyond client expectations and the fact that this is now
the sixth consecutive year we have been named Number One Large
Group is a demonstration of that consistency. It's also an
indication of the extent to which our teams, led by our Operations
Director Vivien Sirotkin, live and breathe exemplary service, every
single day of the year.
"We never stop listening to our customers, and while we're always
delighted to receive these types of accolades, we also get value
from the detailed feedback VenueVerdict elicits from those who've
used our hotels. The teams look forward to using this insight
to make the services we deliver in 2017 better than
Researchers at BDRC Continental analysed over 16,410 responses
throughout the year across each quarter and 360 participating
hotels in the UK and Ireland.
James Bland, Director - Hotels and Hospitality at BDRC
Continental, said: "Once again QHotels has demonstrated their
passion for and commitment to high-quality service. The results
speak for themselves, retaining the title at a group level by
continuing to drive improvements at a hotel level delivers
outstanding customer satisfaction and the plaudits that come with
"Our awards are the result of real customer feedback and are a
chance for brands to benchmark themselves year-on-year, as well as
measure themselves against their competitors. But at heart they are
about driving better quality customer service and QHotels
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