Event industry leaders need to tackle the perception issues
surrounding events, according to the rising stars on QHotels' Event
Profs Panel, who are concerned about the impact on future talent,
as well as training and career progression.
Calling for senior industry professionals to do more to promote
the industry, the panel would like to see more invested into
training and developing junior members of staff and increased
visibility within schools of event management as a serious career
In the first of a series of round table events, QHotels brought
a group of events professionals - each with less than five years'
experience - together to find out what's important to professionals
entering the industry.
Agency and corporate events professionals from PwC, Absolute
Corporate Events, First Choice Conference & Events, Donaldson
Davis, Compleat Conference Company, ArrangeMY, Brief2Event, Hilti
GB, Gorkana and Porterhouse Medical attended the events.
The key findings
QHotels' Carol Hornblower and Kathleen Edwards led the round table
discussions and shared their own experiences, advice, tips and
lessons learned during their extensive careers in events and
Kathleen Edwards, QHotels' Regional Sales Director, said: "The
first round table event proved to be a huge success, not only as a
networking opportunity for panel members but as a forum for sharing
valuable opinions and ideas.
"Over time we will use the insights to improve own service,
facilities, apprenticeship and recruitment programmes to reflect
what's important to this generation but by sharing the panel's
views, we hope to help shape the future of events and start to
address concerns by encouraging discussion and debate across the
Panel member Bethany Matthewson, Venues Team Manager at Absolute
Corporate Events, said: "I'm heading up a new, young team so it's
important for me to be involved to discuss how we want to shape the
Barbara Vode, Event Organiser at Porterhouse Medical, added: "I'm
still quite new, having started in January, so any opportunity for
me to gain more knowledge is good for my own career and for
Findings and discussions from the events can be found in the
Event Profs Panel Report, available on QHotels' website: Qhotels.co.uk/EventProfsPanelReport.
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