Delegates attending conferences and events across the UK fall
into one of seven distinct personality types, a new
study by event experts at QHotels reveals.
QHotels' event co-ordinators, who meet thousands of delegates at
the group's 26 hotel venues each year, have the opportunity to
witness the behaviour of a wide range of individuals at its events
and have identified seven specific personalities, including 'The
Eagers' and 'The Social Butterflies'.
Having identified the delegate typologies, QHotels teams have
offered some insight into how event organisers can manage the
competing needs and demands of the individual personality types,
including who to pair them with, how to keep them engaged during
presentations and how to ensure they get the most out of group
Claire Rowland, Director of Marketing at QHotels, said: "This
has been a light-hearted study which our event teams have really
enjoyed contributing to, but the application of what we've learned
is more serious. We know that at any event there can be a
wide range of delegate types, each bringing with them different
motivations and expectations. For an event organiser to make
their event a success, they have to balance all these competing
personality types and their needs.
"Experienced event organisers will juggle delegate needs almost
on instinct, but for anyone new to this role, or who doesn't
organise frequent events, making sure an 'Edge-of-the-Roomer' is
kept engaged while also giving a 'Nail-Biter' the opportunity to
get maximum value from the event, can pose quite a challenge.
"We think people will enjoy trying to work out which typology
sounds most like them or their colleagues. We also believe
that certain industries or events will attract greater numbers of
particular personality types and look forward to our customers
testing this theory out in the events they host with us over the
The seven delegate typologies - which are explained in more
detail at QHotels.co.uk/Typologies
QHotels says: Organisers should ensure other delegates have an
opportunity to volunteer and take part in tasks and don't feel left
QHotels says: Allocate plenty of time at the start of a
conference for meet and greets, to give Social Butterflies time to
build up their bank of contacts.
QHotels says: Ask them to take part in varioustasks as part of
group activities and to listen and engage, as well as voice their
QHotels says: They will probably need a little nudge to get them
involved, so don't be afraid to prompt them.
QHotels says: They need a helping hand from organisers to give
them ongoing reassurance and guidance during an event.
QHotels says: Give them specific tasks or give them a role
within the event - such as asking them to mentor a less-experienced
QHotels says: Try to find out why they aren't keen to
participate. Help fulfil their needs and go beyond their
expectations to turn them into positive delegates!
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