Number of Brits taking holidays in the UK continues to rise

Oulton Hall Ext.

The number of Brits taking a holiday in the UK continues to rise, new research published by QHotels reveals.

Nearly 34 million adults - equivalent to 71 per cent of the UK adult population - plan to take at least one UK break during 2016, according to the research.

The same study found that just under 70 per cent (33.6m) holidayed in the UK during 2015, compared with the 68 per cent (32.6m) (source: ABTA) who enjoyed a 'staycation' in 2014 - an extra one million people.

More Brits, in fact, said they took holidays at home last year than went abroad, with 65 per cent visiting destinations in Europe or further afield.

Cornwall remains the preferred destination of all the English counties, with 50 per cent saying they would like to visit in 2016. Devon was in second place (38 per cent) followed by Yorkshire in third (31 per cent). Essex was named the least favoured county to visit, chosen by just four per cent of Brits.

The research among more than 2,000 adults across the UK also found that short breaks are now almost as popular as one-week or two-week holidays. Two thirds (66 per cent) booked at least one short break in the UK or Europe last year, while 68 per cent had a holiday of at least a week.

Despite the impression that we are a nation of holiday fanatics, the number of Brits taking breaks - whether at home or abroad - has been declining for several years.

The new research by QHotels reveals that 76 per cent of the population took a holiday in 2015, while ABTA's 2014 survey found that 80 per cent (38.4m) had a holiday - down from 83 per cent (39.8m) in both 2013 and 2012. In 2011, 90 per cent (43.2m) took at least one break at home or abroad, according to ABTA.

Reasons for the decline include concerns over rising holiday costs and increasing fears over safety when travelling abroad.

Claire Rowland, Director of Marketing at QHotels, said: "The traditional fortnight away is no longer what the majority of people want. As a nation we're definitely moving more towards shorter and more frequent breaks, and increasingly those breaks are in the UK.

"Talking to our own guests, we know there are a lot of factors driving that change. The cost of going abroad, especially with sterling's weakness, is obviously a factor, but it's also becoming more important for people to relieve the stress of their busy working lives by having frequent long weekends away rather than saving up for one big trip a year."

The survey was conducted in conjunction with QHotels' Spring Promotion, which gives guests the chance to save up to 35 per cent on two-night breaks for two people this spring. From just £41.71 per person per night guests can enjoy breakfast both mornings and a delicious three-course meal on one evening. 

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