The number of Brits taking a holiday in the UK continues to
rise, new research published by QHotels reveals.
Nearly 34 million adults - equivalent to 71 per cent of the UK
adult population - plan to take at least one UK break during 2016,
according to the research.
The same study found that just under 70 per cent (33.6m)
holidayed in the UK during 2015, compared with the 68 per cent
(32.6m) (source: ABTA) who enjoyed a 'staycation' in 2014 - an
extra one million people.
More Brits, in fact, said they took holidays at home last year
than went abroad, with 65 per cent visiting destinations in Europe
or further afield.
Cornwall remains the preferred destination of all the English
counties, with 50 per cent saying they would like to visit in 2016.
Devon was in second place (38 per cent) followed by Yorkshire in
third (31 per cent). Essex was named the least favoured county to
visit, chosen by just four per cent of Brits.
The research among more than 2,000
adults across the UK also found that short breaks are now almost as
popular as one-week or two-week holidays. Two thirds (66 per cent)
booked at least one short break in the UK or Europe last year,
while 68 per cent had a holiday of at least a week.
Despite the impression that we are a nation of holiday fanatics,
the number of Brits taking breaks - whether at home or abroad - has
been declining for several years.
The new research by QHotels reveals that 76 per cent of the
population took a holiday in 2015, while ABTA's 2014 survey found
that 80 per cent (38.4m) had a holiday - down from 83 per cent
(39.8m) in both 2013 and 2012. In 2011, 90 per cent (43.2m) took at
least one break at home or abroad, according to ABTA.
Reasons for the decline include concerns over rising holiday
costs and increasing fears over safety when travelling abroad.
Claire Rowland, Director of Marketing at QHotels, said: "The
traditional fortnight away is no longer what the majority of people
want. As a nation we're definitely moving more towards shorter and
more frequent breaks, and increasingly those breaks are in the
"Talking to our own guests, we know there are a lot of factors
driving that change. The cost of going abroad, especially with
sterling's weakness, is obviously a factor, but it's also becoming
more important for people to relieve the stress of their busy
working lives by having frequent long weekends away rather than
saving up for one big trip a year."
The survey was conducted in conjunction with QHotels' Spring
Promotion, which gives guests the chance to save up to 35 per cent
on two-night breaks for two people this spring. From just £41.71
per person per night guests can enjoy breakfast both mornings and a
delicious three-course meal on one evening.
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