QHotels has analysed data from diners using the
recently implemented TellTheChef app, to help drive development in
events menus across the group's 26 hotels.
Following a successful trial of the food ordering app, which was
used by over 14,000 diners over the Christmas period, QHotels can
now respond to trends in diner preferences in its menu development
for events held at each of its 26 venues.
TellTheChef allows diners attending events to pre-order food and
leave individual feedback, providing the hotel group with detailed
data on each event. The app itself can be used for a range of
different events, including conferences, wedding parties and
training events - meaning the group's food and beverage teams can
understand and predict trends more accurately than ever before.
The insight allows the events teams to create the perfect menu
for each event, ensuring all the most popular choices are
Russ Brown, Food and Beverage Director at QHotels explains: "As
an example of the kind of data we've been looking at, over the
Christmas party period, demand for the traditional Christmas turkey
dinner remained high from the first parties in November through to
the days leading up to 25th December. Over 70% of diners
consistently chose the traditional Christmas dinner option. What
surprised us though, was that demand for Christmas pudding almost
halved as Christmas Day approached. Across the group, 35% of diners
ordered it in late November, but this fell to just 18% by late
"Whether this is because our diners had too much of a good thing
early on or started thinking they should save themselves for the
big day we don't yet know - but these are the type of trends we can
focus on and use to inform our future menu plans."
Niky Whittaker, Special Events Co-ordinator at The Queens, in
Leeds, added: "TellTheChef fits perfectly with the QHotels'
'Inspired by You' ethos. The app means every single guest that we
cater for at an event has the opportunity to leave detailed
feedback, and we pride ourselves on continually improving the
experience for our guests. The app has really made it easier for us
to manage and exceed expectations at our events.
"Perfect for both large and small-scale events, TellTheChef
produces data from each event, allowing us for see the bigger
picture. By predicting trends we can tailor our catering options
for each event and each hotel both within our hotel and across our
group. It also means less waste, as we can alter our orders based
on trends and predictions. This is another great way our guests
help us continually improve our service and overall
For more information on events at QHotels, visit http://www.qhotels.co.uk/conferences-meetings/
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