The QHotels team took centre stage at this year's Meetings
Industry Marketing Awards (MIMA), as the hotel group was awarded
the biggest accolade of the night, 'Best Marketing Team of the
The annual awards recognise the UK's best marketing campaigns in
the events industry and attract entries from around the UK and
Awarded the overall title of best marketing team, QHotels wowed
the heavyweight judging panel with its imaginative and creative
marketing campaigns designed to inspire its customers and enhance
the service at its 26 hotels across the UK.
QHotels Marketing Director, Claire Rowland, said: "The MIMAs
celebrate the very best of the meetings and events industry and
it's an honour to see QHotels up there with the industry's biggest
names. It was extremely strong competition, so we are
absolutely thrilled to have won the big award of the evening.
"We're continually striving to push the boundaries with new,
imaginative ways to inspire our customers and enhance their
experience of QHotels. The win is testament to the creativity
and expertise of our team and we hope our campaigns will continue
to engage and excite the industry."
Campaigns which helped the AA Hotel Group of the Year 2014/15
claim the title, included: 'Brainwaves', which gains insight from
event organisers and delegates by using EEG headsets; 'The Science
of The Perfect Pitch', which shared tips from Tony Blair's former
speechwriter, and a 'Happiness Barometer', which used iPads to
collect guest feedback on their mood on check-in and
The awards were held at the QE11 Centre in London.
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