It has been a record start to the year for QHotels, as the hotel
group scooped three of the top hotel accolades from VenueVerdict as
well as nine of the group's hotels receiving Gold Standard
Accreditations - the most the group has ever received.
The group of 27 unique and luxury UK hotels retained the Gold
Standard Group award for the second year running and won No.1 Large
Group award for the fourth consecutive year. It has also kept the
Number One Hotel crown, passing this from its Westerwood Hotel and
Golf Resort to Ashford International Hotel.
QHotels achieved these accolades following feedback from event
hosts and customers who used the group's hotels throughout 2014.
Over 21,000 people were surveyed in the last quarter of 2014 across
375 participating meeting venues and hotels in the UK and
With a total of 28 Gold Standard Accreditations in 2014 the Gold
Standard Group Award was given to QHotels as the group with the
highest number of endorsements and highlights the group's
consistent approach to exemplary service standards at each of their
The No.1 Large Group award is given to the brand with the
highest 'Net Promoter Score', and demonstrates that QHotels'
conference and events customers are actively recommending and
returning to the group.
The latest success follows a string of achievements and
accolades in 2014, including scooping AA Hotel Group of The Year
and retaining Which? Recommended Provider Status.
Michael Purtill, Managing Director of QHotels, commented:
"Awards that are based on feedback from our customers mean so much
to us and we're absolutely thrilled to not only retain such
prestigious accolades but also to receive our highest number to
"Our hotels read all the feedback they receive and use this
information to keep finding new ways to delight our guests.
Customer feedback is everything to our business, it not only to
help us to develop but also lets us know when we're doing a good
job. We'd like to thank our customers for their support."
The VenueVerdict Awards are based on rigorous research conducted by
BDRC Continental, the UK's largest independent market research
agency and look at how likely guests are to recommend venues.
James Bland, director of the Hotels and Hospitality Team at BDRC
Continental, said: "QHotels performed consistently highly in the
quarterly VenueVerdict accreditation programme and 2014 has been
their best year yet. The awards they have received are a true
testament to the group's commitment to developing their offering
and the hard work of their conference and events staff."
QHotels recently expanded its portfolio of 21 unique and luxury
hotels to 27 following the acquisition of six former DeVere
resorts. The six hotels, located across the UK include the luxury
5-star Cameron House on Loch Lomond and the Elizabethan-style
Dunston Hall in picturesque Norfolk.
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