York - with its wealth of history and charm - has been named the
top mini break destination for 2015 in a new poll from AA Hotel
Group of the Year 2014-2015 QHotels.
QHotels commissioned YouGov to discover which parts of the
country Brits are planning on exploring in 2015 and what they look
for from a mini break destination. Historic York came top of the
list of mini break destinations, with 37% of respondents saying
they would consider a trip to its cobbled streets this year.
The city was followed by Shakespeare's birthplace
Stratford-upon-Avon (24%), while the historic university cities of
Oxford (23%) and Cambridge (19%) claimed third and fourth place on
the list of ten. Indeed, the opportunity to visit historical
attractions was revealed as the most important factor of those
listed, when choosing a mini break destination (55%). In second
place was having a variety of bars and restaurants (45%), followed
by the availability of museums and galleries (39%). Good shopping
(35%) and the opportunity to see nature and wildlife (33%) rounded
off the top five.
The poll also revealed 72% of Brits said they would go on more
or the same number of mini breaks in 2015 compared to 2014.
Claire Rowland, Director of Marketing at QHotels, said: "We're
lucky to have so much history on our doorstep in Britain and it's
pleasing to see so many of us are planning on getting out and
exploring this year.
"York claimed a well-deserved place at the top of list but it
was interesting to see how many other historic cities are in the
top five and shows why historical attractions are the most
important thing when choosing a destination for a mini break.
"It's also encouraging to see more than one in 10 of us (13%) is
planning to go on more mini breaks in 2015 compared to 2014. If
you're interested in exploring York, QHotels' Aldwark Manor Golf
& Spa Hotel is a great base to see the area, or why not head to
one of our two hotels in Stratford to explore Shakespeare's
QHotels is offering up to 40% off two-night stays in its January
sale. You can stay from just £26.70 per person, per night at one of
27 luxury four and five-star hotels, throughout the UK. Make 2015
one to remember and book your 2015 break today
Full list of mini break destinations and % of respondents who
would consider visiting them in 2015
Newcastle 13%Leeds 9%
All figures, unless otherwise stated, are from YouGov Plc. Total
sample size was 2,225 adults. Fieldwork was undertaken between
16th-17th December 2014. The survey was carried out online. The
figures have been weighted and are representative of all GB adults
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