BDMAUK @ The Cheltenham Chase Hotel

There are times when an enquiry comes in which causes you to tear up your event-booking templates and start from scratch.  Last month's Bangladesh Medical Association UK (BDMAUK) 44th conference and family reunion weekend was one of those times, as Keith Turnbull, General Manager for The Cheltenham Chase Hotel explains.

"BDMAUK have held their annual event at QHotels for the last 6 years and this August they had chosen to book at The Cheltenham Chase Hotel.  When you have an ongoing relationship with a client it gives you a great opportunity to learn about their specific requirements and to keep developing more ways to organise a great event for them.

One of the unusual aspects of this event is that the attendee numbers remain fluid throughout the planning process.  Even on the day of the event we don't know quite how many people to expect!  Because we understand the Bangladeshi culture of hospitality, and that it would be considered rude to turn anyone away, our team developed ways to work  together with the BDMAUK including communicating regularly throughout the planning process, building some flexibility into the event space provided, and even allowing unexpected attendees to purchase 'meal tickets' on reception on the day of the event.

We not only created a bespoke menu and alcohol-free offering for BDMAUK, we also served meals and snacks at times which worked best for them.  This included everything from setting up a soft-drinks station to serving tea and cake at midnight!

The client's use of our event space was also unique - in addition to the large conference space for around 120 people, we arranged a separate prayer room and space for them to hold a sari sale in our conference café to aid their charity fundraising efforts.

I think this type of event works particularly well at QHotels because the teams here are so flexible and responsive and genuinely enjoy rising to the challenge of creating something outside of the norm."

Dr Abu Malek, President of the Bangladesh Medical Association UK also commented on how the conference had performed:

"Just like to confirm that we had a very enjoyable three days event at your hotel. Thank you for your wonderful service during our annual Reunion and dinner at your hotel. All your staff have been very well mannered, welcoming and flexible. The foods were delicious, served on time. Throughout the pre-event, during event, yourself and two of your colleagues Hayley and Romy were simply wonderful. Myself and other members are very satisfied the way you dealt our needs. Please convey my thanks to your staff for their dedicated service. I hope we shall see you again in future."

We were all delighted by how successful the weekend was - particularly as the client has already booked next year's reunion with QHotels, at The Nottingham Belfry this time!

Talk to us about how we can help to make your next event a success…

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