QHotels continues its gold streak today after receiving another
six Gold Standard VenueVerdict Accreditations for the third
quarter, boosting its total number of prestigious VenueVerdict
awards and accreditations up to 28 in the last 12 months.
The VenueVerdict Accreditations recognise QHotels' exemplary
service standards and comes less than 2 weeks after the group was
crowned industry leader, winning the AA Hotel Group of The Year in
the AA Hospitality Awards. The award honours outstanding standards
of product and service across its portfolio of 21 unique and
four-star hotels within theUK.
The group's latest VenueVerdict success sees The Oxford Belfry,
The Stratford, Crewe Hall, Ashford International Hotel and The
Westerwood Hotel and Golf Resort retain the VenueVerdict Gold
Standard Accreditation, for the third consecutive quarter this
year, and The Cambridge Belfry has received the accreditation for
the first time this year.
It also follows the group receiving top honours earlier in the
year, VenueVerdict's Gold Standard Group award and No.1 Large Group
award, and most recently celebrating industry success with The
Midland crowned Group Hotel of the Year at the Caterer and
Hotelkeeper Awards 2014.
Only 30 venues in the UKreceived the Gold Standard Accreditation
this quarter, based on how likely event hosts are to recommend a
venue for a conference or event. Feedback was collected from 22,500
event hosts and customers across 370 venues, through research
conducted by BDRC Continental, the UK's largest independent market
Not only is the hotel brand enjoying success with its award
wins, but its reputation as a high quality conference and events
provider has seen a 164% uplift YOY in conference web
Michael Purtill, Managing Director at QHotels, said: "2014 has
been a phenomenal year for us in terms of performance and award
wins across the board. We have been honoured with the AA Hotel
Group of The Year for our all-round high standards, nine Member's
Choice Health Club Awards last week for our leisure offering and
numerous F&B accolades, including a fourth AA Rosette for The
Midland's restaurant, The French.
"This latest VenueVerdict performance shows that we are
continuing to shine with our conference and events offering. We can
already see the positive effect this is having on the level of
enquiries our team are receiving across the group.
"The six Gold Standard Accreditations are testament to the
unwavering dedication and hard work of the team at each of our
hotels. Our employees consistently go the extra mile to deliver a
professional, helpful, friendly and flexible service, tailored to
each organiser's needs. It also means a lot to see that event hosts
are not only choosing us time and time again but are actively
Continually evolving its product, the group ensures that the
feedback it receives is not only listened to but also put into
action, resulting in the group achieving 14 points above national
average in Net Promoter Score.
James Bland, Client Services Director at BDRC Continental, said:
"Achieving and maintaining a Net Promoter Score that is
consistently above the national benchmark requires a very high
level of performance across the board. However, the
attributes that separate the good from the great are generally the
softer, more people-focused elements of service. Achieving
high scores for understanding planners' priorities, having
friendly, helpful staff and adopting a flexible and responsive
approach will have the greatest impact on brand advocacy, and these
are all areas in which QHotels continue to perform strongly."
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What a great award for an excellent performance. Performance which is based on your friendly and caring staff, always there to assist.
9th October 2014
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