QHotels appoints first Family Ambassador to boost family-friendly offering

AA Hotel Group of the Year QHotels has appointed its first Family Ambassador following a nationwide search.

Sarah Christie, of Roughlee, Lancashire, has won the title for a year and will stay with her family for free at all 21 of QHotels' four-star hotels, advising on how to further enhance the QHotels experience for families.

QHotels launched the search for their first Family Ambassador in the summer and challenged entrants to redesign the Quackers activity pack given to children when they check in. Members of the public were then asked to vote for their favourite entry, before an expert judging panel from QHotels selected the Christie family as the winners.

Sarah's winning entry was chosen for its innovation and the judging panel particularly liked the mix of online and offline suggestions, including ideas for interactive games and telling the story of the history of each hotel through members of the Quackers family.

Claire Rowland, Director of Marketing at QHotels, comments: "We were so impressed with the interest in our Family Ambassador competition and the quality of entries we received.

"Our ethos is 'Inspired By You', so it seemed clear to us that parents and our customers are best placed to tell us what we can do to make our hotels even more family friendly. By working with a Family Ambassador, we can ensure we're staying one step ahead and continuing to improve our award-winning offering.

"We're thrilled to work with Sarah as our Family Ambassador for the next year and can't wait to get started."

Sarah Christie, who also writes the Extraordinary Chaos blog, said: "I was thrilled when I got the email to tell me the great news we had won.  I feel so honoured to have been chosen for this fantastic role by such an amazing brand. Our next step is to sit down and plan our visits; I have so many great ideas and can't wait to start on our incredible QHotels journey."

In October 2014 QHotels was awarded Which? UK Hotel Chain Recommended Provider for the second year running, one of just five hotels chains.

Book a family break before 30th November and save up to 50% on your family winter break. 

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