AA Hotel Group of the Year QHotels has appointed its first
Family Ambassador following a nationwide search.
Sarah Christie, of Roughlee, Lancashire, has won the title for a
year and will stay with her family for free at all 21 of QHotels'
four-star hotels, advising on how to further enhance the QHotels
experience for families.
QHotels launched the search for their first Family Ambassador in
the summer and challenged entrants to redesign the Quackers
activity pack given to children when they check in. Members of the
public were then asked to vote for their favourite entry, before an
expert judging panel from QHotels selected the Christie family as
winning entry was chosen for its innovation and the judging
panel particularly liked the mix of online and offline suggestions,
including ideas for interactive games and telling the story of the
history of each hotel through members of the Quackers family.
Claire Rowland, Director of Marketing at QHotels, comments: "We
were so impressed with the interest in our Family Ambassador
competition and the quality of entries we received.
"Our ethos is 'Inspired By You', so it seemed clear to us that
parents and our customers are best placed to tell us what we can do
to make our hotels even more family friendly. By working with a
Family Ambassador, we can ensure we're staying one step ahead and
continuing to improve our award-winning offering.
"We're thrilled to work with Sarah as our Family Ambassador for
the next year and can't wait to get started."
Sarah Christie, who also writes the Extraordinary Chaos blog,
said: "I was thrilled when I got the email to tell me the great
news we had won. I feel so honoured to have been chosen for
this fantastic role by such an amazing brand. Our next step is to
sit down and plan our visits; I have so many great ideas and can't
wait to start on our incredible QHotels journey."
In October 2014 QHotels was awarded Which? UK Hotel Chain
Recommended Provider for the second year running, one of just five
Book a family break before 30th November and save up to 50% on
your family winter break.
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