In August, William Grant & Sons UK Ltd ran a two day
conference at Norton Park for 80 delegates. Caroline Ingle of
Norton Park Events Team explains how they made sure this event went
without a hitch.
William Grant & Sons is a family owned distiller which was
established in 1887. This premium spirits organisation has a
portfolio of award-winning brands which you'll recognise instantly
including Glenfiddich, Hendrick's Gin, Sailor Jerry and Grant's
What event space did they need at Norton
William Grant & Sons required a large conference space with
three syndicate rooms. The main conference room was used for the
opening and closing of the conference and to inform delegates of
which group they were in and how the two days were to be organised.
Groups then went to their syndicates for 2015 planning sessions and
some product tastings over the course of two days.
What did we do especially for them?
Their main event was a BBQ on the Wednesday evening. There were
four bars inside the barn and another outdoors on the lawn
alongside a BBQ. Each bar had its own brand to showcase and the BBQ
provider was also showcasing an existing partnership with Sailor
Jerry rum. After the BBQ they moved inside to the conservatory
where another bar was set up.
What were the challenges?
When a conference is booked for August, your client imagines warm
sunny evenings and with Norton Park's beautiful grounds the idea of
an outdoor drinks reception is fabulous. The reality is that the
English summer weather is not so dependable and in the days leading
up to the event we had showery weather. We made sure that if the
showers came the event would not be disrupted in the
Rebecca Hester, Events Manager at William Grant & Sons UK
commented on how they felt the conference went: "We have used
Norton Park before so the team were used to our requirements, their
understanding of our event was excellent. We did have several last
minute and sometimes unusual requests, but as always we felt truly
supported, and the team there led by Miles over the two days dealt
with everything professionally and in a friendly manner."
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