Could you be QHotels’ new Family Ambassador?

QHotels launches search for Family Ambassador and reveals the top bugbears of parents with children aged 12 and under staying in hotels

Parents don't always get a blissful night's sleep when staying in a hotel with their children, with some hotels potentially failing to provide kids menus, child-friendly entertainment and sometimes even suitable beds, new research from QHotels suggests.

QHotels recognises the need to make life as easy as possible for families, so is launching the search for its first Family Ambassador, who will explore how QHotels could further improve its family offering.

As part of this process, QHotels has partnered with YouGov to reveal the top bugbears of parents staying in hotels.

The survey of parents with children aged 12 and under across the UK found that children's food and drink menus (60%) topped the list of things parents surveyed think are important for hotels to provide, followed by special offers allowing kids to go free (55%) and child-friendly staff (51%).

Also high on the list of requirements in the poll of over 800 parents with children aged 12 and under were family-friendly TV channels (41%), a games room or children's club (41%), and activity packs (39%).

Parents were also asked their biggest annoyance when staying in a hotel with children.

Surprisingly, it was 'other children' that came top of this list; more than one in ten (12%) parents polled said other parents not controlling their young ones was their biggest annoyance. Intolerance of other guests (7%) was second on the list, followed by intolerant staff (also 7%). No child friendly menus or poor quality of food were also a contentious issue (5%).

Several respondents pointed out the issue of rooms often only having showers, not baths, making them unsuitable for small children, and mealtimes being inflexible.

QHotels has already proven to be streets ahead of the competition for customer service, and was rated the number one UK hotel chain in 2013 by independent watchdog Which?, overcoming 36 other hotel chains across the country.

It is now looking to strengthen its position and stay one step ahead by appointing a Family Ambassador who is passionate about travel and exploring new places with their children, while wanting to take the initiative to make a difference.

The winner of the Family Ambassador competition will receive a free stay at all 21 QHotels properties for themselves and their family, and will undoubtedly help make its four-star hotels even more welcoming for children and families.

Claire Rowland, Director of Marketing at QHotels, said: "QHotels is renowned for putting guests first and that includes little ones. Feedback from our guests shows we get a lot of the basics right, however we also recognise that there is more we could to enhance a family break. We hope our Family Ambassador will help us to take the next step in making our hotels stand out from the crowd for parents and their children. 

"The results of this survey show how important family-friendly staff and facilities are. As activity packs were on the list of things parents think it's important to provide, our Family Ambassador's first job will be helping us to redesign our activity pack to make it more interactive and engaging. But we don't want to stop there; we'll also be asking our Family Ambassador to consider all aspects of our hotels including how we can use technology to make families' stays even better." 


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