Parents don't always get a blissful night's sleep when staying
in a hotel with their children, with some hotels potentially
failing to provide kids menus, child-friendly entertainment and
sometimes even suitable beds, new research from QHotels
QHotels recognises the need to make life as easy as possible for
families, so is launching the search for its first Family
Ambassador, who will explore how QHotels could further improve its
As part of this process, QHotels has partnered with YouGov to
reveal the top bugbears of parents staying in hotels.
The survey of parents with children aged 12 and under across the
UK found that children's food and drink menus (60%) topped the list
of things parents surveyed think are important for hotels to
provide, followed by special offers allowing kids to go free (55%)
and child-friendly staff (51%).
Also high on the list of requirements in the poll of over 800
parents with children aged 12 and under were family-friendly TV
channels (41%), a games room or children's club (41%), and activity
Parents were also asked their biggest annoyance when staying in
a hotel with children.
Surprisingly, it was 'other children' that came top of this
list; more than one in ten (12%) parents polled said other parents
not controlling their young ones was their biggest annoyance.
Intolerance of other guests (7%) was second on the list, followed
by intolerant staff (also 7%). No child friendly menus or poor
quality of food were also a contentious issue (5%).
Several respondents pointed out the issue of rooms often only
having showers, not baths, making them unsuitable for small
children, and mealtimes being inflexible.
QHotels has already proven to be streets ahead of the
competition for customer service, and was rated the number one UK
hotel chain in 2013 by independent watchdog Which?, overcoming 36
other hotel chains across the country.
It is now looking to strengthen its position and stay one step
ahead by appointing a Family Ambassador who is passionate about
travel and exploring new places with their children, while wanting
to take the initiative to make a difference.
The winner of the Family Ambassador competition will receive a
free stay at all 21 QHotels properties for themselves and their
family, and will undoubtedly help make its four-star hotels even
more welcoming for children and families.
Claire Rowland, Director of Marketing at QHotels, said: "QHotels
is renowned for putting guests first and that includes little ones.
Feedback from our guests shows we get a lot of the basics right,
however we also recognise that there is more we could to enhance a
family break. We hope our Family Ambassador will help us to take
the next step in making our hotels stand out from the crowd for
parents and their children.
"The results of this survey show how important family-friendly
staff and facilities are. As activity packs were on the list of
things parents think it's important to provide, our Family
Ambassador's first job will be helping us to redesign our activity
pack to make it more interactive and engaging. But we don't want to
stop there; we'll also be asking our Family Ambassador to consider
all aspects of our hotels including how we can use technology to
make families' stays even better."
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