Our most recent Event Profs Panel roundtable
brought our panel together to discuss the challenges of food and
beverage within the events industry.
Hosted at the Cheltenham Chase, members
explored the new conference and events street food lunch menu,
before joining our F&B director, Chris Eigelaar, for a
discussion on the challenges and opportunities for F&B in
conferences and events.
Our panel of event professionals told us:
- F&B is the area of event planning that creates the most
- They feel they have little control over the F&B aspect of
- They don't always feel confident selecting a menu
- Event profs in general aren't typically proactive when it
comes to asking venues for delegate F&B feedback.
Once the challenges were identified, Chris
worked with the panel to determine possible solutions for event
profs and venues alike. The discussion resulted in a series
of suggested actions for those involved in organising F&B at
- Event profs should incorporate a mechanism for F&B feedback
into the initial event discussions with the venue, so feedback
won't be missed
- F&B should be planned as far in advance as possible
- Event profs can make a conscious effort to ask for feedback
rather than waiting to receive it
- Event profs should take time to review delegate feedback and
integrate any improvements to future events
- More venues should offer their expertise and provide a variety
of menu choices to help support event organisers in this
Following the roundtable element, Chris shared
his experience of organising F&B for events with the group. He
provided insight into how different food and beverage combinations
suit different delegates, explained how venues often collect
F&B feedback and encouraged panel members to ask to see this in
order to relieve the stress around making F&B
Have your say!
Our Event Profs Panel gives event organisers
with less than five years' experience the opportunity to have a say
in shaping the future of events. It's designed to help venues and
other event providers to drive change and hear the changing needs
of event bookers. So if you have an idea or would simply like
to get involved, please share your suggestions with us, by tweeting
Fancy joining our Event Profs Panel?
If you're an event prof with less than five years' experience in
events and interested in having your say in the future of the
industry, you can join the Event Profs Panel. Simply email
your details to [email protected] and
we'll be in touch!