Our Event Profs Panel, made up of young professionals working in
the events industry, met at our Cheltenham Chase hotel recently to
discuss the future of F&B at conferences and events.
The panel told us that elaborate three and four-course menu
options no longer scream luxury to younger bookers or delegates but
that 'luxury' is determined by the delegate's perception of what
constitutes a premium F&B experience.
Traditional champagne receptions and gala dinners are unlikely
to be forgotten. However, our panel suggested that event bookers
should bear the delegates' perception of premium in mind when
choosing the structure of an event.
Emma Barker, Event Manager at Tebays and EPP panel member, said:
"It's important for event profs to be aware of the different
expectations of delegates. We appreciate there needs to be an
element of flexibility when suggesting menus and that involves
looking past traditional F&B expectations.
"It also means being aware of new food and drink trends that are
becoming popular and therefore impacting the events industry. And
while we wouldn't suggest that events (or delegates!) should be
pigeonholed by their age, we expect a younger audience to be the
ones driving change when it comes to luxury F&B."
Some of the key trends identified by the panel as becoming more
influential when it comes to luxury included:
- Craft beers
- Understanding food provenance
- Participation and experiential dining
- Wine pairing
- Locally-sourced produce
Event industry F&B trends were also discussed. The panel
said they had noticed high street restaurant trends are
increasingly replicated at events - especially with the popularity
of street food-style menus.
So, what could luxury look like? Event profs are finding clients
are frequently enquiring about innovative ways to impress their
audiences, whether that's interactive food experiences, wine
pairings or gin tastings.
Finally, our panel offered a word of advice to fellow event
bookers: be flexible and responsive to what's happening outside the
C&E space - these are the trends that will impact the events we
If you'd like to join our panel of Event Profs, and have less
than five years' experience, just email your contact information to
[email protected] or visit