Understanding our conference and events clients like
Getting feedback from clients after an event is one thing, but
being able to understand what they're thinking and feeling during
the event is something no-one has attempted before…until now!
Over the past three months, we've been busy conducting a unique
experiment at our conference and event venues across theUK,
studying the brain activity of conference organisers, delegates and
speakers to track the changing thoughts, feelings and behaviours
during an event.
To get real-time feedback during a conference, we fitted
organisers, speakers and delegates with the latest hi-tech EEG
(electroencephalogram) headsets that used sensitive pads to monitor
By analysing the variations in gamma, beta, alpha, theta and
delta brainwaves - the different 'pulses' of electrical activity in
the brain - we were able to capture the stresses and strains, and
the high points and low points, involved in organising, attending
or speaking at a conference.
The findings - contained in QHotels 'The Brainwaves Report' -
are already helping to shape our conference and events service with
recommendations including earlier access to conference facilities,
a 'Green Room' for attendees and speakers, 'surprise' lunchtimes
and encouraging the use of social media during events.
Download the full report here