Phoebe Benta is a member of the QHotels Event Profs Panel, an
initiative we set up to bring together the rising stars of the
events industry to discuss the challenges the C&E industry
The panel was our response to research showing a shift towards
younger bookers in the industry. We wanted to engage with these
young professionals, allowing them to share their knowledge and
experiences to help shape the future of C&E.
Since the panel started, Phoebe has left the world of employment
and started her own agency, Eureka Events UK Ltd, so we wanted to
find out what made her take the leap and what it's like to start a
Name of company: Eureka Events UK Ltd
1. Please give us a brief overview of your career
I'm originally from Antigua and Barbuda and moved to the UK in
2009 to study tourism management. Shortly after completing my
course, I began working for Thomas Cook in a role that partly
involved organising events, including destination weddings,
excursions, team building and charity events. I really enjoyed this
aspect of the job, which is where my interest in events management
I then went on to study events management at Sheffield Hallam
University, where I had the opportunity to work on events such as
award dinners and balls, as well as the Tour de France Grand
Depart. After graduating from university, I worked in events
hospitality before moving into corporate events.
2. What made you decide to set up your own events
I knew I wanted a career in events as soon as I started working
in the industry but I've always had that entrepreneurial bug too!
So combining my two passions and starting my own agency was the
next natural step for me.
3. Tell us about your agency - what do you do for
clients and what sets you apart?
Our clients' vision fuels our creativity and it's all about
their experience - from the initial consultation to the final
At Eureka Events, we offer a range of services, which means our
clients get to pick and mix different aspects of their event,
including how involved we are in its management. The structure
works really well and helps fit different client needs and
I've branded the agency 'boutique' because the intent is not to
be 'clinical' in our delivery, but to give our clients lasting,
personable experiences throughout the entire process, not just
during the event itself.
4. What's been the biggest challenge/learning curve so
The biggest learning curve for me has been setting up and
running my own business. Managing and creating events is my
passion, but running a business is a whole new ballgame. I've had
to learn how to manage a business, and all that comes with that,
5. What are you most proud of?
The brand I have developed. Despite being challenging, Eureka
Events is gaining contacts, clients and social media followers
every day, which is extremely exciting!
I've also recently launched The North West Charity Awards, which
I am immensely proud of. The awards are run by the Eureka Events
team to celebrate and recognise North West charities and
not-for-profit organisations and their outstanding contributions to
Launching the business has been an amazing journey so far.
6. What advice would you give to event profs considering
starting their own business?
Surround yourself with positive and supportive people. Setting
up and running a business, especially a company that requires
extreme structure and organisation like an events management
agency, is not a decision to be taken lightly. Initially, it will
consume your life, so make sure you're doing something you really
7. Any other top tips?
Reach out to others who have set up similar agencies and ask
questions. Initially I found starting my own agency very daunting
but after getting in touch with a handful of companies, I connected
with one agency director who has given me such great advice and
8. What do you love most about working in
I enjoy the diversity in my job; no two days are the same.
Events bring people together for many reasons and I get inspired by
the experiences that are created through events. Most importantly,
I enjoy exploring venues, the creativity of entertainers and
delectable gastronomy! What's not to love?
9. What are your goals for the business in
My first goal for 2017 is to get through 2017! It's said the
first year for any start-up is a crucial period in the business.
Right now, I'm working on building my list of clients and venues,
with the aim of offering full or partial events management
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