One of the biggest jobs for event organisers, hosts and speakers
is working out your audience - ensuring content is relevant and
engaging for a range of personalities.
At QHotels, we work with thousands of delegates each year, so to
help, our own events co-ordinators have come together to identify
seven specific personalities, from 'The Eagers' to 'The Social
Butterflies', and how to work with each type.
Here's an overview of the personality types and some advice on
how to meet their needs.
You can view the full infographic here.
1. The Eagers
The Eagers are the keenest group of delegates. They're the type
that turn up extra early and are always the first to volunteer
themselves for tasks.
How to work with them
The Eagers are extremely helpful and great in ice-breaker
situations, but don't let them take over! Ensure other delegates
have chance to volunteer and take part in tasks and don't feel left
out.Use their eagerness to help those at the event that are less
confident, such as Nail-biters and Edge-of-the-Roomers.
2. The Social Butterflies
This chatty bunch of delegates are the first to spot a
networking opportunity. Social Butterflies are always armed with
business cards and they're not afraid to use them!
Allocate plenty of time at the start of the event for meet and
greets, to give them time to build up their bank of contacts.
Social Butterflies will try to stick together, but split them up
and pair them with Edge-of-the-Roomers, to help them come out of
3. The Megaphones
The Megaphones are the talkative type and don't like to miss the
opportunity to give their opinions.
Ask them to take part in various tasks as part of group
activities and to listen and engage, as well as voice their
opinions. Use their confidence to help Edge-of-the-Roomer out of
4. The Easy Riders
Easy Riders behave in a very relaxed and calm way and don't
appear to be fazed by anything.
They will probably need a little nudge to get them involved, so
don't be afraid to prompt them in Q&As.
Also, be mindful that due to their casual nature, they may
forget information. To combat this, provide plenty of handouts and
include de-briefs at the end of the each session. Easy Riders need
motivation, so pair them with Eagers.
Nail-Biters are often anxious about doing and saying the wrong
things at events. They feel unprepared - although they rarely are -
so they can spend the event fretting.
Nail-biters need a helping hand from organisers to give them
ongoing reassurance and guidance during an event. Introduce them to
other delegates to break the ice.
6. The Edge-of-the-Roomers
Fairly quiet during events, Edge-of-the-Roomers can be
recognised by their far-away look.
Give them specific tasks or ask them to mentor a more
less-experienced attendee, to give them a role within the event.
Social Butterflies can push them out of their comfort zones.
7. The Disruptives
The Disruptives are glass-half-empty delegates and often don't
want to be at events - and they're not afraid to make it clear!
How to work with them
As an organiser, you should try to find out why they aren't keen
to participate. Help fulfil their needs and go beyond their
expectations to turn them into positive delegates!
Don't forget to let us know what you think of our delegate
personality guide in the comment section below.
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