2016 Christmas Party Trends

Christmas Champagne

The booking window for 2016 Christmas parties is well-underway, with the most organised, or those who will be hosting a party for large numbers, all prioritising getting their booking confirmed ahead of the school summer holidays.

Already this year's trends are becoming evident.

Joanne Barratt, Group Operations Manager at QHotels, said: "We're starting to see a return to larger party budgets from our bookers and this is having an impact on the night of week chosen for Christmas parties and the type of events we're hosting.

"More organisers are booking peak periods for their Christmas events, favouring weekend nights over the more cost-effective week days. The number of bookers choosing Friday and Saturday nights has increased by over six per cent from 2014 to 2015 at our hotels and we anticipate a similar rise again this year.

"This preference for premium party nights, over off-peak evenings is largely a result of increased budgets. The average budget per person has risen by as much as 50 per cent at some of our hotels over the last two years, which shows corporates are prepared to spend a bit more to create the perfect party experience for employees.

"Recently we've seen more event organisers also choosing venues because they can offer more than just the Christmas party, such as the option to combine the party with their annual conference or include residential stays. This means that they not only require a party venue, but a destination with suitable conference facilities and bedrooms.

"When it comes to themes and decoration, we've seen some bookers being inspired by unusual trends and some are requesting non-traditional events. One of our hotels, Oulton Hall in Leeds, is hosting a German market-themed event for corporates this year. Guests will be encouraged to wear Christmas jumpers and will be served from various authentic stalls inside the venue, offering a really festive and continental experience.

"However, whilst special party theme nights are becoming more popular to some organisers, traditional themes such as 1920s, Hollywood and Las Vegas are still frequently seen at our corporate Christmas parties. This is due to the majority of bookers still seeking experiences that are tried and tested and likely to get employees in the festive spirit."

If you've not yet secured this year's Christmas party booking, talk to our event teams about how we add sparkle to your 2016 celebrations.


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