In our recent research with conference and event organisers, we
revealed that the average delegate's concentration levels drop
after just 3.5 minutes.
Our ground-breaking research, which monitored brain activity to
track the changing thoughts, feelings and behaviours of attendees
during conferences and events, also found that concentration levels
were at their lowest an average of 26 minutes before the lunch
So how can event organisers, speakers or hosts increase
engagement to avoid those dips in concentration?
Our research showed that physical activity at the beginning of
an event stimulated delegates' alpha brainwaves and helped
delegates concentrate for longer.
So, inspired by our findings, we've joined up with our
teambuilding partner, Team Spirit, to share some quick and simple
energising activities that organisers can incorporate to enhance
events of any kind.
Energising activities to try:
1, 2, 3 juggle
What is it? A simple, juggling-based icebreaker, this session
teaches delegates how to juggle with three balls.
Time: 15 - 20 minutes
Environment: Indoors or outside
Why it works: The 1,2,3 juggling exercise is all about
coordination and getting different parts of the brain working
together. It requires all delegates to be in the moment,
giving 100% concentration, which results in a greater focus on the
content that follows.
1, 2, 3 is packed with business metaphors, too - keeping your
eye on the ball, multi-tasking, keeping all the balls in the air at
once - so can be nicely linked to the content of the conference,
event or presentation ahead.
Perfect for: Warming up before a presentation, talk or training
session, to get the brain working hard.
What is it? The Haka is a traditional Maori tribal dance,
probably best known as the pre-match ritual of the New Zealand All
A traditional war dance with real attitude, the Haka is meant to
strike fear into the hearts of the enemy. The session starts
with a live demonstration, teaching delegates a simple routine.
After a few practice runs the Haka is then performed by the entire
conference, all together.
Time: 30 - 60 minutes
Environment: Indoors or outside
Why it works? Physical activity releases endorphins in the
brain, which can help reduce stress levels and improve the mood of
delegates, resulting in a clearer mind and more engaged delegates.
The Haka is also an extremely immersive experience, with the
interactive element making attendees feel better connected with
each other and much more engaged with the conference or
Plus, it also helps build meaningful and lasting bonds with
colleagues; it's all about passion, team spirit, playing to win and
one team working together.
Perfect for: Getting delegates geared up and passionate before a
large conference or teambuilding event.
Dave Bywater, Events Director at Team Spirit, says: "QHotels'
Brainwaves study into the science of engagement confirms what we've
been saying for a long time about the benefits of incorporating
physical activity into all types of events to engage delegates for
The full findings from QHotels' research can be found in the QHotels Brainwaves
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