We've seen a huge change in the way meetings and events are
being delivered at our 26 conference and events venues, with more
and more organisers exploring how technology can enhance the events
Inspired by our C&E clients and the technology that's making
waves in the industry, here are our top trend predictions for
Social media broadcasting
Social media broadcasting during events is already happening on
the likes of Twitter. However, the next step will be for organisers
to embrace apps based on images and video - which lend themselves
to events - and build them into the delivery of meetings and
We could see a new kind of video conferencing emerge, as live
streaming apps such as Periscope start to work their way into the
C&E industry, enabling delegates and organisers to stream
events to groups and to the public via social networks.
Our very own
Brainwaves experiment found that attendees using social media
during events were actually more engaged than those who didn't.
Of course, this means connectivity and a reliable set-up are key
for using social media successfully, which is one of the reasons we
have already invested, and will continue to invest into Wi-Fi
throughout 2016 and 2017.
Listening to organisers and delegates, we know that ease and
speed is key for 2016 when it comes to venues. Attendees
expect the same smooth device set-up they experience at home or in
the office, without the need to download and connect, making it
easier for delegates to embrace social media during meetings.
Mobile apps are hugely popular among our C&E guests, with a
range of specialist apps on tap to help organisers manage the
logistics of events and increase delegates' engagement. In 2016, we
anticipate that mobile apps will continue to develop and provide
the industry with the tools to collaborate more effectively;
bringing organisers, delegates and venue teams together to create a
holistic events experience.
A good example of this is the TellTheChef app, which allows
event organisers to effortlessly collect information from event
attendees about their food orders, allergies and preferences. In
turn, diners can leave extensive feedback, which the venue can take
on board for future events. It's proving hugely effective in
joining up the entire events experience.
In the same way that mobile apps are enhancing the events
experience, we're also seeing more clients exploring wearable
technology and the benefits for organisers and delegates alike.
After launching our Apple Watch incentive for bookers earlier this
year - providing a range of useful applications to help
facilitate events - we are now exploring how FitBit technology can
be used by our clients, focusing on the health benefits involved in
organising or attending events to increase engagement,
concentration and energy levels.
The most important development for meetings and events venues
and organisers will be the opportunity to use technology to get
real-time feedback from attendees during events. The industry has
relied solely on gaining feedback after an event, but as technology
advances we are now able to gather data to understand how
attendees, organisers and speakers are feeling and behaving in the
The rise of social media at events allows event coordinators and
organisers to capture and understand what delegates are thinking
and feeling in the moment. Offering attendees an official
event hashtag helps facilitate and encourage this type of real-time
We will also start to see wearable tech being used to capture
real-time feedback during events over the coming year. Our
brainwaves study used hi-tech EEG headsets to track the changing
thoughts of delegates during a conference. This allowed us to
capture the stresses and strains, and the high points and low
points, involved in a conference to offer clients new insights and
recommendations to enhance their events.
As mobile apps and wearables mature, and delegates start
broadcasting live, we can begin to measure real-time sentiment and
feedback to create and adapt meetings, inspired by how people are
feeling there and then.
These are just a few of the trends we're experiencing,
but we'd love to know what you think, and to hear about any
meetings technology that's enhanced your job.
To inspire us, post your go-to tech in the comments
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