Q&A with Clare Hughes, Director of Sales at Crewe Hall

We'd love to introduce our new Director of Sales at Crewe Hall, Clare Hughes...

How would you sum up your first few months at Crewe Hall?
Exciting, challenging and rewarding.

What career path did you take to get to where you are now?
I completed a degree in Human Resources and Marketing (2:1 BA Hons), whilst at uni I did a placement at a hotel and also had a part time job in a small local hotel. This is where I found my passion for the industry, after completing my degree I went as a marketing graduate into a local chair manufacturing company; I missed the customer interaction but had a taste for sales / marketing. I decided I wanted to get into sales but within the hospitality industry. I wanted to be a fully rounded sales person so went right back to basics and started in a reception role at a local 4* wedding venue, here I quickly progressed into Duty Management, Front office Manager, Christmas and Events Manager and Sales & revenue roles. After 7 years in the same hotel I wanted to broaden my knowledge in the corporate market which is when I got offered the job as Sales Manager at Telford Hotel and Golf Resort QHotels, after 12 months in the role I was promoted to Director of Sales. After three years in this role I felt it was time for a new challenge in a bigger conference house, Crewe Hall gave me this opportunity.

What has been your greatest achievement in your career so far?
Being part of a senior team which lead the hotel to win Hotel of the Year and personally winning On Property Sales Manager of the Year.

You have recently won the QHotels award for Sales Manager of the Year. What advice would you give to someone starting a career in sales?
Take every opportunity to broaden your knowledge within the hotel industry; you can only truly sell a property with commercial confident when you have full awareness of how the business runs on a day to day basis.  

At QHotels we are "Inspired by You", what does this mean from a Sales point of view?
It allows our clients to see we are relating what we do to them; they feel part of our success and our award winning teams.

What has been your most favourite event to be involved in organising?
Within a sales role the best event is always the one you have taken right from a cold enquiry to the actual event. The initial call being made to make a face to face appointment to present to your client, understanding their needs and taking this away to present them with a proposal, receiving the signed contract and meeting that client again at the event is a fantastic feeling.  

What do you love about your job as Director of Sales?
Every day is different! Fast pace and the desire to always want to over achieve!

Tell us about your dream holiday.
I have two! One with my two boys and hubby in our caravan in France! I love the outdoors and being with my family! When they leave home Dubai!

What is your favourite food?
Cheese and biscuits!

If you were being sent to a desert island and could only take one item with you, what would it be?
Moisturising cream! 

If you'd like to get in contact with Clare, please make an enquiry here. 

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