Here at QHotels, getting feedback from our corporate guests
after a conference is a hugely important part of delivering the
best events in the business. But we decided to take that a step
further and find out what organisers and attendees were actually
thinking and feelingduringa conference, to ensure that every event
at our venues is as successful as possible.
Earlier this year, we conducted ground-breaking research to
enhance the award-winning service we deliver for conferences and
events at our 26 hotels.
We fitted organisers and delegates at conferences with the
latest hi-tech EEG (electroencephalogram) headsets, which monitored
the different brainwaves, enabling us to capture the stresses and
strains, and the high points and low points, involved in
organising, attending or speaking at a conference.
We uncovered some fascinating results, including:
The findings have already allowed us to make recommendations for
conference organisers holding an event at QHotels, including:
If you want to discover all of our findings, you can download
the full Brainwaves Report here.
And in 2016 we will be looking at how brainwaves research could
influence other areas of our customer service, from leisure to food
and beverage offerings.
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