QHotels Agree Marketing Collaboration with Treasure Houses of England
Wednesday 5th March 2008
Luxury four star deluxe hotel group QHotels and historic house marketing consortium Treasure Houses of England have joined forces to collaborate in an exclusive marketing deal.
The agreement is intended to work effectively for both parties where QHotels will incorporate Treasure Houses of England, a collection of nine eminent stately homes, in to their market ing efforts and in return will be appointed as Treasure Houses’ official accommodation partner. This will allow the two groups to p ool their resources and to generate significant leisure activity thus increasing visitor numbers and sales figures, particularly across the summer months.
David Taylor, Sales Director at QHotels, commented: “This as a very good way to increase the exposure and awareness of QHotels to an affluent and expansive target audience. It is apparent to us that there is an excellent brand fit between QHotels and Treasure Houses and the locations of their properties work extremely well for us.”
“The agreement also gives us a great opportunity to build in rewards for Breakaway club membership, and also looks to provide them with procurement solutions”, concludes Taylor.
The partnerships will be commenced early March with initial activities coordinated between QHotels head office marketing team and John Hoy, Chief Executive of Blenheim Palace. Thereafter each hotel will be encouraged to establish its own direct relationships with each Treasure House across the UK.
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For further details or comment please contact Amy Scott or Cheryl Pitcher at Davies Tanner
Tel: +44 (0) 1892 619100
Email: amy.scott@daviestanner.co.uk / cheryl.pitcher@daviestanner.co.uk
Notes to Editor:
o Since its inception four years ago, the QHotels group has grown from two hotels to 21; under the management of Managing Director Michael Purtill, Sales Director David Taylor and Financial Director Ian Goulding who founded the group in collaboration with the investment company Alchemy Partners.
o The group now boasts a prestigious selection of highly individual properties throughout the UK and pride themselves on a mix of elegant and beautiful hotels.
o For more information and a full list of the QHotels properties please visit www.qhotels.co.uk .
o For more information and a full list of Treasure Houses of England please visit www.treasurehouses.co.uk.
