FREE taxis courtesy of the Queens Hotel to launch new promotion
Monday 20th February 2006
Following a £10 million refurbishment and restoration, The Queens Hotel, Leeds, has launched a major advertising campaign to raise its profile and to reaffirm itself as the city’s most prestigious place to meet, stay and dine. The campaign includes a FREE taxi promotion this Wednesday.
The QHotels group has recently completed the refurbishment to modernise, restore and transform this great landmark. All 217 bedrooms, meeting rooms and public areas have been refurbished with impressive attention to detail ensuring the building’s unique Art Deco style has been sympathetically restored.
The campaign is centred on five thought provoking words: Reconsider, Refreshed, Remarkable, Renewed and Revisit, all challenging perceptions of The Queens and encouraging people to take a fresh look at the hotel.
The advertisements are emblazoned across 12 billboards lining the main routes into Leeds with the branding also wrapped around five city centre taxis.
To launch this promotion, The Queens is providing FREE taxi rides in the five branded cabs, from 1pm-5pm on Wednesday 22nd February for all journeys to an LS postcode.
The restoration of The Queens is part of an investment programme of over £50 million, across the eight hotels within the QHotels group.
