Mudference is a new package the hotel group is trialling at its
Park Royal property, blending traditional conferences with a
seriously tough military-style boot camp, inspired by increasing
demand for conferences with a difference.
The course, which has been designed by ex-military personal
trainer, Jeff Sandow, will test delegates' strength, stamina,
mental ability and take team-building to the extreme.
Mud runs and obstacle courses have been gaining popularity over
the past couple of years, as people strive to challenge themselves
and break free from their increasingly routinised lifestyles. Not
least in the conference market, as event planners opt for more
diverse and memorable team building experiences.
Psychologist, Dr David Lewis comments: "Even the best organised
meetings and the most inspiring speakers can prove more draining
than stimulating, which is why following a lively meeting with even
livelier physical exertions make such good psychological sense.
"This new 'boot camp' approach should enhance creativity and
help build more productive teams. First, physical activity
stimulates the heart and feeds more oxygen and glucose rich blood
to the brain. The additional mental alertness this generates
reduces reaction times, speeds thought processes and increases
"Secondly, we tend to think most creatively when not thinking
about thinking creatively. Interesting, novel and innovative ideas
pop almost unbidden into consciousness when we are distracted by
other challenges and away from familiar surroundings."
Chris Gaines, Director of Sales at QHotels said: "We're
increasingly getting enquiries from companies wanting something a
little more adventurous from their conferences so we wanted to
create a package that reflected these needs while supporting
productivity and team building.
"This package offers something new and exhilarating to help
colleagues get to know each other better and build trust. It also
removes them from the normal meeting environment to offer a
Personal trainer, Jeff Sandow said: "I'm really looking forward
to putting the delegates through their paces on the course; the
vigorous workout will offer delegates a break from the norm and
challenge their thinking."
Details of the package
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